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Jones Pure Cane Soda, Strawberry Lime, 12 oz. glass bottle.
Pick 24 of your favorite flavors and save on combined shipping weight and save an additional 5% for a full case purchase. Total will be sent as a Paypal invoice after auction end. I'm not sure if Ebay's shipping calculator can calculate this accurately, please contact me for shipping quotes and for any comments or questions you may have.
History
Moxie is the uniquely New England soft drink, former nostrum and "nerve food". Dr. Augustin Thompson of Union, Maine, first marketed Moxie as a patent medicine in 1876 in Lowell, Massachusetts. It was guaranteed to cure multiple ills, including "loss of manhood, paralysis and softening of the brain". As a nostrum, it was dispensed a spoonful at a time.
Dr. Thompson changed Moxie to take advantage of the new and growing soft drink market at the time. He put it on the soft drink market in 1884 as "Beverage Moxie Nerve Food". Later it became known simply as "Moxie". It has a core of dedicated fans in Maine.
The "Moxie Man"
Moxie was America's most popular soft drink until the 1920's, due in large part to a very aggressive and effective advertising program. For many years this advertising program was the brainchild of Frank M. Archer. It is rumoured that Archer was the face for the trademark "Moxie Man". Frank started with the company as a clerk and rose to lead the advertising program which made Moxie synonymous with good times and the "vigorous" life that drinking the product was supposed to sustain. Moxie was the nation's first mass-marketed soft drink.
A combination of factors caused the decline of Moxie as the nation's favorite, and it was eclipsed by Coca Cola in the 1920's. Moxie has never regained its national appeal, and is found primarily in New England and a few other locations around the country.
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